The Women Behind the Brand

Having known each other since the age of sixteen, Trails Merge co-founders Kelly Frey and Ariel Miick connected through their passion for outdoor adventure sport. They formed a long time friendship as well as a spark for a career partnership.

Kelly is dynamic, driven, and dedicated throughout her daily life as a mother of two young boys and as an entrepreneur with vast experience building companies from the ground up.  Colorado based, with deep roots in the state, Kelly immersed her two sons in the outdoors from a young age, fostering a love and appreciation for the environment through adventure sports.

Ariel is a global citizen, visual artist, entrepreneur and founder of Miicks Media. As a visual artist in LA she works in live tv, motion pictures, and advertising, along with US and International companies as an art director.  She's always energized when she gets to take a team into the outdoors to capture extreme sports.

Together these savvy business women and athletes have merged their skills and passion to connect kids and their community to the outdoors.  They have various connections to the outdoor industry such as corporations, organizational leaders, retail, and pro-athletes.  They bring a strong parent-coach perspective in skills and know-how in various sports.  Together, they lead Trails Merge to connect, educate, and inspire passion through the outdoors.